Terms of service
Last updated: 3 May 2026
OVERVIEW
Welcome to RUX. The terms “we”, “us” and “our” refer to RUX. RUX operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a shopping experience (the “Services”). RUX is powered by Shopify, which enables us to provide the Services to you.
These Terms of Service, together with any policies referenced in them (these “Terms”), describe your rights and responsibilities when you use the Services.
Please read these Terms carefully before using our Services. By visiting, interacting with, or using our Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms or our Privacy Policy, you should not use or access the Services.
SECTION 1 - ACCESS AND ACCOUNT
By agreeing to these Terms, you confirm that you are at least 18 years old, or the age of majority in your jurisdiction, and that you are legally able to enter into binding contracts.
To use the Services, including browsing our store or purchasing products, you may be asked to provide certain information, such as your email address, billing, payment, and shipping information. You agree that all information you provide is accurate, current, and complete, and that you have the right to provide it.
You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. You may not transfer, sell, assign, or otherwise permit another person to use your account without our prior written consent.
SECTION 2 - OUR PRODUCTS
We make every effort to display our products as accurately as possible. However, product colours and appearance may vary depending on your device and screen settings.
We do not guarantee that product images or descriptions will always appear exactly the same on every device or that products will meet every personal expectation.
All product descriptions, availability, and pricing are subject to change at any time without notice. We reserve the right to discontinue any product at any time and to limit the quantities of any products that we offer.
SECTION 3 - ORDERS
When you place an order, you are making an offer to purchase. We reserve the right to accept or decline your order for any reason.
Your order is only accepted once we confirm acceptance by email. We must receive and process payment before acceptance.
Please check your order carefully before submitting it. Once an order has been accepted, we may not be able to make changes or cancellations.
If we do not accept, amend, or cancel an order, we will try to notify you using the contact details provided when the order was placed.
Your purchases are subject to our Returns & Refunds Policy:
https://www.ruxfuel.co.uk/policies/refund-policy
You confirm that any products purchased through the Services are for personal use and not for resale or export unless we have agreed otherwise in writing.
SECTION 4 - PRICES AND BILLING
All prices shown on our store are in GBP unless stated otherwise.
Prices, discounts, and promotions may change without notice. The price charged for a product will be the price shown at the time your order is placed and will be confirmed in your order confirmation email.
Unless otherwise stated, prices include any taxes that are required to be included by law, but do not include delivery charges, which will be shown separately where applicable.
You agree to provide current, complete, and accurate billing, payment, and account information for all purchases made through the Services. You agree to promptly update your information so we can complete your transactions and contact you where necessary.
You confirm that you are authorised to use the payment method provided and that all payment information submitted is accurate.
SECTION 5 - SHIPPING AND DELIVERY
Delivery times shown on our site are estimates only and are not guaranteed.
We are not responsible for delays caused by events outside our reasonable control, including courier delays, severe weather, customs issues, strikes, or other disruptions.
Unless you arrange your own carrier that was not offered by us, risk in the goods passes to you when the goods come into your physical possession, or the possession of a person identified by you to receive them.
Further information about delivery is set out in our Shipping Policy:
https://www.ruxfuel.co.uk/policies/shipping-policy
SECTION 6 - INTELLECTUAL PROPERTY
All content included in the Services, including text, graphics, logos, product names, images, videos, audio, downloads, and the overall design and arrangement of the Services, is owned by or licensed to RUX and is protected by applicable intellectual property laws.
You may use the Services only for your personal, non-commercial use. You must not reproduce, copy, distribute, modify, create derivative works from, publicly display, republish, download, store, or transmit any part of the Services without our prior written permission.
Nothing in these Terms grants you any right, title, or interest in any intellectual property rights owned by us or our licensors, except for the limited right to use the Services in accordance with these Terms.
“RUX” and any related logos, product names, and branding are our trademarks or the trademarks of our licensors. You must not use them without our prior written consent.
SECTION 7 - OPTIONAL TOOLS
We may provide access to tools or features offered by third parties. We do not monitor or control these third-party tools and we provide access to them on an “as is” and “as available” basis without any warranties, representations, or conditions.
Your use of any optional third-party tools is entirely at your own risk and discretion. You should ensure that you understand and approve of the terms on which those tools are provided by the relevant third party.
We may also introduce new services, features, or tools in the future. These will also be subject to these Terms.
SECTION 8 - THIRD-PARTY LINKS
The Services may contain links to third-party websites or services. We are not responsible for examining or evaluating the content, accuracy, or policies of any third-party websites.
If you access any third-party website through a link on our Services, you do so at your own risk. We are not liable for any loss or damage arising from your use of any third-party websites, products, services, or content.
SECTION 9 - RELATIONSHIP WITH SHOPIFY
RUX is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make in our store are made directly with RUX, not with Shopify.
By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sale between you and RUX, including any injury, damage, or loss resulting from products or services purchased from us.
SECTION 10 - PRIVACY POLICY
All personal information we collect through the Services is handled in accordance with our Privacy Policy, which can be viewed here:
https://www.ruxfuel.co.uk/policies/privacy-policy
Because the Services are hosted by Shopify, Shopify may also process personal information to provide and improve the platform.
SECTION 11 - FEEDBACK
If you submit suggestions, ideas, reviews, comments, or other feedback to us, you grant us a non-exclusive, worldwide, royalty-free, perpetual, irrevocable right to use, reproduce, modify, publish, distribute, and display that feedback for any lawful purpose.
You confirm that:
1. you own or control all rights in any feedback you provide;
2. your feedback does not infringe the rights of any third party; and
3. your feedback is not unlawful, abusive, defamatory, obscene, or otherwise objectionable.
We are under no obligation to keep feedback confidential, pay compensation for it, or respond to it.
SECTION 12 - ERRORS, INACCURACIES AND OMISSIONS
Occasionally there may be information on the Services that contains typographical errors, inaccuracies, or omissions relating to product descriptions, pricing, promotions, delivery charges, transit times, and availability.
We reserve the right to correct any errors, inaccuracies, or omissions, and to change or update information or cancel orders if any information on the Services is inaccurate at any time without prior notice, including after you have submitted an order.
SECTION 13 - PROHIBITED USES
You may use the Services only for lawful purposes. You must not use the Services:
(a) for any unlawful, fraudulent, or malicious purpose;
(b) to violate any applicable laws or regulations;
(c) to infringe our intellectual property rights or the rights of others;
(d) to harass, abuse, threaten, defame, or discriminate against any person;
(e) to transmit false or misleading information;
(f) to upload or transmit viruses or any harmful code;
(g) to spam, phish, scrape, crawl, or otherwise collect data from the Services without our written permission;
(h) to interfere with or circumvent the security features of the Services; or
(i) to impersonate another person or entity.
We reserve the right to suspend or terminate your access to the Services if we believe you have breached these Terms.
SECTION 14 - AGENTS
14.1 This section applies if you use, allow, enable, or cause the deployment of any software, bot, agent, scraper, or automated process (“Agent”) to access, use, or interact with the Services.
14.2 No Agent may access, use, or interact with the Services unless it clearly identifies itself and complies with these Terms and any restrictions we impose.
14.3 We may limit, block, or technically restrict whether and how any Agent accesses, uses, or interacts with the Services.
14.4 Agents must not:
(i) conceal or misrepresent that access is automated;
(ii) mimic human behaviour in order to bypass restrictions;
(iii) circumvent CAPTCHAs or access controls; or
(iv) otherwise avoid measures intended to block, limit, or control automated access.
SECTION 15 - TERMINATION
We may suspend or terminate your access to the Services at any time if we believe you have breached these Terms or if we reasonably need to do so to protect the Services, our business, or other users.
Termination will not affect any rights or obligations that arose before termination.
Any provisions of these Terms which by their nature should survive termination will remain in effect, including sections relating to intellectual property, feedback, liability, indemnity, governing law, and privacy.
SECTION 16 - DISCLAIMER OF WARRANTIES
The Services and all products and content made available through them are provided on an “as is” and “as available” basis, except as expressly stated otherwise.
We do not guarantee that the Services will be uninterrupted, secure, or error-free, or that any defects will be corrected.
To the fullest extent permitted by law, we disclaim all warranties, representations, and conditions not expressly set out in these Terms.
Nothing in these Terms excludes, restricts, or limits any rights you may have under applicable consumer law, including your statutory rights in relation to goods that are faulty, not as described, or not fit for purpose.
SECTION 17 - LIMITATION OF LIABILITY
Nothing in these Terms excludes or limits liability for:
(a) death or personal injury caused by negligence;
(b) fraud or fraudulent misrepresentation; or
(c) any other liability that cannot be excluded or limited under applicable law.
Subject to the above, and to the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, or consequential loss, or for any loss of profit, revenue, business, opportunity, or data arising out of or in connection with your use of the Services or any products purchased through the Services.
Our total liability to you for any claim arising out of or in connection with the Services or any product purchased through the Services shall not exceed the amount paid by you for the relevant product giving rise to the claim.
SECTION 18 - INDEMNIFICATION
You agree to indemnify and hold harmless RUX, its affiliates, officers, directors, employees, agents, contractors, service providers, licensors, and Shopify from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or connected with:
(1) your breach of these Terms;
(2) your misuse of the Services; or
(3) your violation of any law or the rights of a third party.
SECTION 19 - SEVERABILITY
If any provision of these Terms is found to be unlawful, void, or unenforceable, that provision will be deemed severed and the remainder of the Terms will remain in full force and effect.
SECTION 20 - WAIVER; ENTIRE AGREEMENT
If we do not exercise or enforce any right or provision of these Terms, that does not mean we waive that right or provision.
These Terms, together with any policies or rules posted on the Services, constitute the entire agreement between you and us in relation to your use of the Services and supersede any prior agreements, communications, or proposals, whether oral or written.
SECTION 21 - ASSIGNMENT
You may not assign, transfer, or delegate any of your rights or obligations under these Terms without our prior written consent.
We may assign, transfer, or delegate our rights and obligations under these Terms to another person or entity, provided that doing so does not reduce your rights under these Terms.
SECTION 22 - GOVERNING LAW
These Terms and any separate agreements under which we provide you with Services shall be governed by and construed in accordance with the laws of England and Wales.
If you are a consumer, you may also have the benefit of mandatory protections under the laws of the part of the United Kingdom in which you live.
SECTION 23 - HEADINGS
The headings in these Terms are included for convenience only and do not affect their interpretation.
SECTION 24 - CHANGES TO THESE TERMS
We may update these Terms from time to time. Any changes will be posted on this page with an updated revision date where appropriate.
Your continued use of the Services after any changes are posted means you accept those changes.
SECTION 25 - CONTACT INFORMATION
Questions about these Terms of Service should be sent to us at hello@ruxfuel.co.uk.
Our contact details are:
RUX
hello@ruxfuel.co.uk
124 City Road
London
EC1V 2NX
United Kingdom