Privacy policy

Last updated: 3 May 2026

This Privacy Policy describes how RUX (“we”, “us” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.ruxfuel.co.uk (the “Services”).

RUX is powered by Shopify, which enables us to provide the Services to you.

If you have any questions about this Privacy Policy or want to exercise your rights, you can contact us at:

hello@ruxfuel.co.uk
124 City Road
London
EC1V 2NX
United Kingdom

## 1. Who we are

For the purposes of UK data protection law, the data controller responsible for your personal information is RUX, a trading name of Dylan Chadwick.

## 2. The personal information we collect

Depending on how you interact with us, we may collect the following personal information:

- your name
- billing address
- shipping address
- email address
- phone number, if you provide it
- order details and transaction history
- payment and billing information
- account information, if you create an account
- messages you send to us
- device, browser, IP address, and website usage information
- information collected through cookies and similar technologies

## 3. How we collect your personal information

We collect personal information:

- directly from you, for example when you place an order, contact us, sign up to marketing, or create an account
- automatically when you use our website, including through cookies and similar technologies
- from Shopify and service providers who help us operate the store
- from payment providers, delivery providers, and fraud prevention partners where relevant

## 4. How we use your personal information

We use your personal information to:

- process and fulfil your orders
- take payment and manage transactions
- arrange delivery and returns
- provide customer support
- communicate with you about your order or account
- improve our website, products, and customer experience
- detect and prevent fraud or misuse
- comply with legal and regulatory obligations
- send marketing communications where you have signed up or where we are otherwise allowed to do so by law

## 5. Our lawful bases for using your personal information

Under UK data protection law, we rely on the following lawful bases:

- **Contract** – where we need your information to process and fulfil your order, provide customer service, or manage your account
- **Legitimate interests** – where we use your information to improve our store, prevent fraud, and operate our business effectively
- **Legal obligation** – where we need to keep records or use your information to comply with legal or tax obligations
- **Consent** – where we rely on your consent, such as for certain marketing or cookie-related activities

Where we rely on consent, you can withdraw it at any time.

## 6. How we share your personal information

We may share your personal information with trusted third parties where necessary to run our business and provide our Services, including:

- Shopify, as the platform hosting our store
- payment processors
- delivery and fulfilment providers
- IT, analytics, and website service providers
- marketing providers, where relevant
- professional advisers or authorities where required by law

We do not sell your personal information for money.

## 7. Shopify

Our store is hosted by Shopify. This means Shopify processes personal information to help provide and improve the store and related services.

You can read more about how Shopify handles personal information in the Shopify Consumer Privacy Policy:
https://privacy.shopify.com/en

## 8. International transfers

Some of the service providers we use, including Shopify, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps intended to ensure it is protected appropriately, including by relying on recognised transfer mechanisms where required.

## 9. Cookies and similar technologies

We and our service providers may use cookies and similar technologies to run the website, understand how it is used, improve performance, remember your preferences, and support marketing activity.

You can manage cookies through your browser settings and, where available, through our cookie banner or privacy settings.

## 10. How long we keep your personal information

We keep your personal information only for as long as necessary for the purposes set out in this Privacy Policy, including to:

- fulfil your order
- provide customer support
- maintain business and accounting records
- comply with legal, tax, and regulatory obligations
- resolve disputes and enforce our terms

If you sign up to marketing, we keep your contact details until you unsubscribe or ask us to stop.

## 11. Your rights

Depending on your circumstances, you may have the right to:

- access the personal information we hold about you
- ask us to correct inaccurate information
- ask us to delete your personal information
- ask us to restrict how we use your information
- object to certain processing
- ask for a copy of your information in a portable format
- withdraw consent where we rely on consent

You can exercise these rights by contacting us at hello@ruxfuel.co.uk.

## 12. Marketing preferences

If you no longer want to receive marketing emails from us, you can unsubscribe at any time using the link in the email or by contacting us at hello@ruxfuel.co.uk.

Even if you opt out of marketing, we may still contact you about your orders, returns, or other service-related matters.

## 13. Children’s privacy

Our website and products are not intended for children, and we do not knowingly collect personal information from children.

## 14. Third-party links

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices, and we encourage you to review their privacy policies before providing any personal information.

## 15. Complaints

If you have concerns about how we use your personal information, please contact us first at hello@ruxfuel.co.uk and we will try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk

## 16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational reasons. Any updates will be posted on this page with the revised “Last updated” date.

## 17. Contact

If you have any questions about this Privacy Policy or want to exercise your rights, please contact us at:

RUX, a trading name of Dylan Chadwick
hello@ruxfuel.co.uk
124 City Road
London
EC1V 2NX
United Kingdom